This paper is positioned within theoretical perspectives that focus on welfare states as systems of power
and negotiation between key social forces acting in
and through the state apparatus. Despite an emerging
consensus that UK welfare-state restructuring is deeply
problematic, there appears to be reluctance, within
the debate, to discuss viable alternatives to neoliberalism. In contrast to UK and North American
strategies, Denmark has adopted a ‘welfare-throughwork’ model, built around a more inclusive system of
welfare reform. This article discusses its emergence,
and focuses on the importance of Job Rotation as its
leading-edge socio-economic strategy. It highlights
recent conflicts and tensions within Job Rotation and,
lastly, suggests lessons for the UK.